An audit should leave you with decisions you can act on. We look at your search goals, important pages, and the obstacles between them, then organize the findings into a practical scope of work.
WHO THIS IS FORFor teams facing stalled search visibility, a redesign or migration, unclear priorities, or an audit backlog with no implementation plan.
01Set the scope around a real question
Start with the business concern: important pages are missing from search, existing content attracts the wrong audience, or a site change may affect discovery. The question determines the audit scope and the access needed.
- Business goals, priority pages, and target markets
- Known site changes and existing technical findings
- Search Console and analytics access when available
- A sample of key templates and conversion paths
02Review the evidence, then prioritize
The review can connect crawling and indexing with page intent, on-page signals, content overlap, and internal linking. Every finding needs a clear observation; a potential issue is not automatically a proven cause of lost traffic.
- Technical discovery and indexability checks
- Page purpose, titles, headings, and content alignment
- Overlapping pages and internal link opportunities
- Issue severity, confidence, and implementation dependencies
03Hand over a usable action plan
Agree the deliverables before the audit begins. A useful handover identifies affected URLs, explains why a change matters, and gives the implementation team a way to verify it.
- A prioritized findings register with supporting evidence
- Recommended changes grouped by owner or template
- Acceptance criteria and a suggested sequence
- A clear boundary between diagnosis and implementation